DEI & Social Impact Officer Kyra Lynn Johnson said in 2021, “So we’re beginning to take a hard look at things like our gatehouse announcements. You know, we welcome ‘ladies and gentlemen.’ And we’ve asked ourselves, ‘Is that as gender inclusive as we want to be?’ You know, we’re looking at some legacy language that exists in some of our employee manuals. And getting to the root of the way some things are described and saying, ‘Does that actually send a message of inclusivity?’”

For several years, the airline has sought to revise its language to be more woke and cater to progressive goals of diversity.  “Delta encourages our people to use language that is inclusive of everyone as our global customer base includes a broad range of diversity in cultural backgrounds, identity and experiences,” a spokesperson said.

Johnson further outlined Delta’s diversity goals during a panel in 2021, stating, “To really come out and say, as an organization, that we are an antiracist company was really important to us.  We are going to actively seek diversity. We’re also talking about how we’re going to boldly pursue equity. And we’re talking about the steps we’re taking to consciously promote inclusion. So, we realize, like many of you have, that it’s not enough just to say, ‘We aren’t racist,’ but to say that you are antiracist.”

Furthermore, conservatives have criticized Delta for pursuing diversity-related hiring goals for its pilots.  Reports indicate that Johnson has called for a “top-down” revision of the airlines’ talent programs.  “We said we’re going to reimagine and redefine our talent strategy,” the diversity officer said.  “We’re starting on a quarterly basis to specifically measure those representation gaps at every level of the company. So we’re looking at the front line representation gap,” she said.

Delta’s controversy is the latest among several other high-profile instances of companies getting exposed for their woke business practices.  The American Tribune has reported extensively on efforts from conservative activist Robby Starbuck, who recently called out Haley-Davidson for its corporate agenda that seemingly contradicts the values of its customers.

“Jochen Zeitz is an unusual choice to lead Harley-Davidson. He’s German, he’s an outspoken climate activist,” Starbuck said.  “In Harley’s so-called sustainability report, they also say that their 1800 global employees completed a virtual training to learn what an ally is to the LGBTQ+ community, and that employees also participated in an engaging and interactive learning session that allowed them to explore social identities, both seen and unseen.”

Starbuck further outlined the sexual agenda at the motorcycle company, saying, “They sponsored this LGBTQ+ pride event where they had a rage room. And I am not joking. Something called a rage room to quote, ‘let off steam.’ It was located right next to the story time area for children to interact with drag queens and then play catch with a dad for all those who had daddy issues.”